I created a campaign for Beats wireless headphones featuring England rugby star Owen Farrell which was due to run during the 2015 Six Nations Championship.

All the media was bought and the campaign was ready to go before Owen went and got himself injured. He was ruled out of the tournament.

Beats dropped the campaign and it never ran.

I guess thats the precarious nature of working with top class athletes.

Especially the ones who get hit a lot.