I'm a creative director whose award winning work pushes the boundaries of execution and innovation.
A digital native with a love of design craft. I work quickly to come up with solutions that mean something in our connected world.
I’ve been doing this for over 20 years - delivering at top agencies on some of the world's biggest brands.
SUMMARY
Award-winning creative with over 20 years experience
Multi-disciplinary skill set - design, UX/UI, motion and advertising comms
Responsible for some of the most decorated and innovative digital campaigns including Philips Carousel and Nike Grid
Co-founded the popular resale brand Re-Fashion
WORK HISTORY
Design by Ferg
May 2022 - Now
Micro-agency specialising in branding and digital design
Co-Founder, Re-Fashion
May 2018 - April 2022
Re-Fashion is a sustainable start-up that’s transforming the way women buy secondhand clothes.
Responsible for branding, communication and marketing
Doner Freelance Creative Director, Huawei
July 2017 - April 2018
Delivered Huawei’s first pan-European brand campaign Make It Possible
R/GA Group Creative Director, Unilever
April 2015 - December 2016
Responsible for the creative output global accounts; Rexona, Magnum, Signal, Simple + St Ives
Led pitch winning team that won Signal with the Little Brush Big Brush idea
R/GA / Freelance Creative Director, Beats By Dre + Nike
September 2014 - March 2015
Created campaigns for Powerbeats Wireless headphones
Led the Nike Football pitch winning team
Ogilvy / Freelance Creative Director, Hellmann’s
May 2013 - August 2014
Responsible for the creative output of the Hellmann’s account
Led the integrated ‘Makes It’ campaign including TV and social
Blast Radius / Senior Creative Director
2010 - 2013
Built Blast's creative offering of innovative solutions allied with strategic rigour
Leading teams on multi channel briefs including mobile, web and social media, interactive campaigns, brand experience and platform builds
Honed a collaborative working model that blends creative, strategy, user experience and technology
Grew the agency from a 2 people 25.
Client wins include Starbucks, Land Rover, Novartis, Dr Pepper, Sprite and Bacardi
AKQA / Freelance Creative Director, Nike Grid
2009
I was tasked to make the Run London engagement platform more relevant for a younger audience. I came up with the concept and gaming mechanics for Nike Grid a digitally enabled running event that was played out across London's urban landscape. Working closely with Wieden + Kennedy and Mindshare the turn around from idea to event was completed in less than 4 month
• Media Guardian Innovation Award
• Grand Prize Winner Best Use of Innovation in Outdoor
• Silver APG Creative Strategy Award
• World's Best Advertising Bronze Integrated Media
TribalDDB / Creative Director, Philips Carousel
2008
To engage a movie loving audience in a new cinema format TV I created a visual device that I knew would hook them - the tracking shot, the piece de resistance of any film maker. This became the spine of the experience off of which we could educate users on product features.
• Cannes Film Grand Prix
• Cannes Cyber Silver Lion
• BIMA Grand Prix
• BIMA Best Microsite
• It won a load more awards but most impressively its got it own Wikipedia page and 50 Cent used the experience for his music video 'Ok, You're Right'.
TribalDDB /Creative Director, VW website redesign
2007
Client requested that I creatively lead the project for TribalDDB as I had successfully redesigned Honda's website in 2005. I built a project specific team of art directors, interaction designers, and creative technologists to deliver the £4 million pound project on time. Directed 3rd party providers including high end 3D artists and photographers.
• PSYMA research rates it as the best in class automotive site
• IAB Showcase Winner
• APG Strategy Awards
Collective London / Creative Director, Honda
2006
Responsible for the Honda.co.uk site redesign. Setting the art direction and user experience. Also led integrated campaigns for Honda whilst working closely with Wieden & Kennedy.
AKQA / Designer, Art Director and Creative Director
1997 - 2005
Joined AKQA in 1997 as a founding member of the creative team and during 8 years in London went on to work on all of AKQA’s major accounts including Orange, Microsoft, Durex, BMW, Sainsbury's and Nike.
Email: fergatron@mac.com
Phone: 07928 577 537
I'm a creative director whose award winning work pushes the boundaries of execution and innovation.
A digital native with a love of design craft. I work quickly to come up with solutions that mean something in our connected world.
I’ve been doing this for over 20 years - delivering at top agencies on some of the world's biggest brands.
SUMMARY
Award-winning creative with over 20 years experience
Multi-disciplinary skill set - design, UX/UI, motion and advertising comms
Responsible for some of the most decorated and innovative digital campaigns including Philips Carousel and Nike Grid
Co-founded the popular resale brand Re-Fashion
WORK HISTORY
Design by Ferg
May 2022 - Now
Micro-agency specialising in branding and digital design
Co-Founder, Re-Fashion
May 2018 - April 2022
Re-Fashion is a sustainable start-up that’s transforming the way women buy secondhand clothes.
Responsible for branding, communication and marketing
Doner Freelance Creative Director, Huawei
July 2017 - April 2018
Delivered Huawei’s first pan-European brand campaign Make It Possible
R/GA Group Creative Director, Unilever
April 2015 - December 2016
Responsible for the creative output global accounts; Rexona, Magnum, Signal, Simple + St Ives
Led pitch winning team that won Signal with the Little Brush Big Brush idea
R/GA / Freelance Creative Director, Beats By Dre + Nike
September 2014 - March 2015
Created campaigns for Powerbeats Wireless headphones
Led the Nike Football pitch winning team
Ogilvy / Freelance Creative Director, Hellmann’s
May 2013 - August 2014
Responsible for the creative output of the Hellmann’s account
Led the integrated ‘Makes It’ campaign including TV and social
Blast Radius / Senior Creative Director
2010 - 2013
Built Blast's creative offering of innovative solutions allied with strategic rigour
Leading teams on multi channel briefs including mobile, web and social media, interactive campaigns, brand experience and platform builds
Honed a collaborative working model that blends creative, strategy, user experience and technology
Grew the agency from a 2 people 25.
Client wins include Starbucks, Land Rover, Novartis, Dr Pepper, Sprite and Bacardi
AKQA / Freelance Creative Director, Nike Grid
2009
I was tasked to make the Run London engagement platform more relevant for a younger audience. I came up with the concept and gaming mechanics for Nike Grid a digitally enabled running event that was played out across London's urban landscape. Working closely with Wieden + Kennedy and Mindshare the turn around from idea to event was completed in less than 4 month
• Media Guardian Innovation Award
• Grand Prize Winner Best Use of Innovation in Outdoor
• Silver APG Creative Strategy Award
• World's Best Advertising Bronze Integrated Media
TribalDDB / Creative Director, Philips Carousel
2008
To engage a movie loving audience in a new cinema format TV I created a visual device that I knew would hook them - the tracking shot, the piece de resistance of any film maker. This became the spine of the experience off of which we could educate users on product features.
• Cannes Film Grand Prix
• Cannes Cyber Silver Lion
• BIMA Grand Prix
• BIMA Best Microsite
• It won a load more awards but most impressively its got it own Wikipedia page and 50 Cent used the experience for his music video 'Ok, You're Right'.
TribalDDB /Creative Director, VW website redesign
2007
Client requested that I creatively lead the project for TribalDDB as I had successfully redesigned Honda's website in 2005. I built a project specific team of art directors, interaction designers, and creative technologists to deliver the £4 million pound project on time. Directed 3rd party providers including high end 3D artists and photographers.
• PSYMA research rates it as the best in class automotive site
• IAB Showcase Winner
• APG Strategy Awards
Collective London / Creative Director, Honda
2006
Responsible for the Honda.co.uk site redesign. Setting the art direction and user experience. Also led integrated campaigns for Honda whilst working closely with Wieden & Kennedy.
AKQA / Designer, Art Director and Creative Director
1997 - 2005
Joined AKQA in 1997 as a founding member of the creative team and during 8 years in London went on to work on all of AKQA’s major accounts including Orange, Microsoft, Durex, BMW, Sainsbury's and Nike.
Email: fergatron@mac.com
Phone: 07928 577 537